The 2010 Toyota Prius price starts at $22,000 for the II equipment grade model and goes up to $27,270 for the top of the range V model. The 2010 Toyota Prius price will go up as much as $9,900 if you choose all three optional equipment packages: Navigation, Solar Roof and Advanced Technology.Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 Prius midsize hybrid, scheduled to go on sale beginning in late May at Toyota dealers nationwide.
The third-generation Prius will be available in one grade with a starting MSRP of $21,000.
