Animated tentacle critters aside, the campaign was shot by the incomparable Inez van Lamsweerde and Vinoodh Matadin.
Balmain’s Spring 2011 “punk rock” collection found its ideal campaign face in Queen of the Punk Rock Girls, Kate Moss. Here she is reclining in leather pants and glittery tops on a couch while Antony Hegarty wails in the background. Things get weird when little worm animations start showing up: at one point a cartoon tentacle lashes her in the cheek and whatever fluid comes out winds back into her ear
